Privacy Policy

About BraggingRights.Live and this Policy

This Privacy Policy explains when we collect information about you, including Personal Information (“PI”), what we collect, why we collect it, how we use it, who we share it with, where it is processed, how we handle it and your choices and legal rights associated with this information. Your use of our website, application, services, or other online activities (“Services”) constitutes your consent to these practices.

Scope of this Policy

Bragging Rights, Inc. and any and all U.S. subsidiaries using the brand name Bragging Rights (also, “We,” “Our,” and “Us”) controls the information collected when you interact with Bragging Rights through our Services.

Contact Us

Please contact us with any privacy questions by email to [email protected] or at; See the bottom of this Privacy Policy for additional ways to contact us or to contact us for specific matters.

Information That We Collect or Receive

We collect and receive information from and about you by different means as described below.

Information You Provide to Us:

  • We collect the information you directly provide to us, such as when you enter it on our website or application, or include in an email that you send to Us.
  • This type of collection often occurs through Our business support processes, such as:
    • Registration to a Bragging Rights Account (“Account”) creation process, where We ask you to provide information such as: Contact info (e.g. name, email or physical address, country, or phone number);
    • Account Administration Info (e.g. user name, password, or security questions);
    • Billing Information (e.g. billing address, credit card or other payment number, bank account and routing information);
    • Date of Birth;
    • Profile Info (e.g. profile photo, languages, likes);
    • Purchase Processes, where we may ask you to provide additional billing info to process payments;
    • Technical and Customer Support Processes where We may ask You to provide contact info and information related to the issue You are contacting Us about;
    • We may also record calls You make to Bragging Rights support office;
    • Other business processes, where We may ask you to provide information such as name, email address, and Account ID if you participate in market research surveys, beta and other user testing research, competitions, promotions or events or agree to receive marketing information from Us.

In addition, We collect the information that you provide by entering it into certain Service features.  For example, when you want to post in a forum, you provide us the content for the post (which could contain PI which we collect and then display for you on the forum).  Likewise, when you use other features such as text messaging, blogs, surveys, user‑generated content, activity streams, or social media, we may first collect the information you enter into the feature.

Please make sure that any personal details which you provide are accurate and current. We will send any important information relating to your Account to you using the contact information you provide (including Account security and privacy notices).  You can check and update some of the information you have provided to us any time via Account Management.

Automatic Information Collection

We may also automatically or passively collect information about your use of our Services, see the sub‑sections below for a list of categories by sources of such information.

Consoles and other devices

Each time you use Bragging Rights website or application, we may automatically collect information about your use of the device used to interact with Us.  If you sign into an Account, we may combine it with other information we have for that Account.

The information that we collect from devices may include:

  • Device identifiers such as your console ID, mobile device IDs, cookie IDs, or serial numbers, and/or any other information they provide that We deem relevant;
  • Network identifiers such as your IP address and MAC address Account;
  • authentication tokens that avoid you having to log in repeatedly;
  • Content and ads downloaded to your device for the online services that you access
  • Your current and recent locations, scores and rankings achieved online;
  • Information about the device you are using, any connected peripherals (such as controllers and VR headsets) and how you have configured them;
  • Information about how you use the software installed on your device (which may include information about the use of the software offline), such as date and time of use, what games or music you play, what content you browse, share or download, what services you access and for how long, including how often you use chat and other communication application;
  • The actions you take within games or apps;
  • Software errors and load times details.

Bragging Rights Suite of Services

Each time you sign into the Bragging Rights Suite of Services, we may automatically:

  • Collect information about your use of the Bragging Rights Suite of Services on your device;
  • Log your activity on Our network servers.  For example, we may receive device and Account identifiers, such as your Bragging Rights Online ID and Account ID.
  • We may also receive details of: the content, advertisements, and other information your devices request and receive from our servers (such as store content, ranking, and friends lists) and when you receive and interact with them;
  • what content you add to your 'basket' in our Store; and,
  • what you purchase.


Each time you play a game we may automatically:

  • Collect information about your use of that game on your device.
  • Log your activity on our servers.  For example, we may receive device and Account identifiers, such as Bragging Rights Network Online ID, information about how you use our services, and which players you play against.

Websites, Marketing, and Advertising

Each time you use Our website or application or receive and interact with our marketing communications and advertising on our and third‑party websites and services, we may automatically log your activity on web, emails, or advertising and marketing servers we control through cookies (small information files placed on a hard drive), web beacons, tracking pixels, browser configuration details (e.g. browser type, list of installed plugins and list of installed fonts), and embedded scripts (programming code that is temporarily downloaded onto a device).

Information We Receive from Third Parties

We may receive information, including the following, from third party sources and combine it with information we already directly collect from you.  We will handle the information in accordance with this Privacy Policy.

  • Game, social media, or other information, from those third parties or services you link your Account with, or who provide information to Bragging Rights.
  • From time to time, We may purchase additional data from third party services about you in order to better serve your personal needs.
  • Information from other users, for example if those users have given us access to their profiles and if you are one of their connections, or information about you is otherwise made accessible to us by them.
  • Information from third‑parties as appropriate given our relationship, for example from anti‑fraud service providers we might obtain fraud risk scores; from law enforcement or partners, we might obtain IP addresses and details of suspected unlawful or malicious activity.
  •  Card account update information provided by your bank to help keep your payment cards up to date on your Account.
  • Following any update, we will continue to charge the applicable payment methods to any purchases you make unless you notify us otherwise.
  • Information Use

This section explains how we may use the information we collect about you. We may combine information from any of the sources explained in the “Information That We Collect or Receive” section of this Privacy Policy.  For example, we may process together information we have collected from you, your visits to our website, your gameplay history, etc., for the purposes explained in this Privacy Policy.


We may use your information to operate our Services.  We may also personalize the services we provide to you based on the information we have collected about you (for instance, we may use your IP address to display content relevant for your area).


We use the information we collect to understand, improve and enhance our existing Services, your experiences with them, and our business operations, and to develop new ones. For example, we may use the information to develop and optimize user interfaces or game performance.

Moderation and Safety

We cannot monitor the whole Bragging Rights Suite of Services and make no commitment to do so.  However, we reserve the right in our sole discretion to monitor (including through the use of technology that automatically detects images, text, and URLs that breach our Terms of Service) and record your online activity and communication throughout the Bragging Rights Suite of Services and to remove and/or delete any content.  We may use the information we collect (as described above) to detect breaches and enforce the Bragging Rights Terms of Service or any other terms of service you have agreed to and any rules or codes of conduct applicable to your use of the Bragging Rights Suite of Services.

Marketing and Advertising

We may target and personalize our marketing communications, purchase recommendations and advertisements that we display on our and third‑party websites and services based on the information we have collected about you.  You may notice this personalization on the Bragging Rights Store (whether via our website or application), in marketing communications, or when you visit our or third‑party websites (such as social network sites) that show purchase recommendations or advertisements from us.  You have options to control our use of information we have collected about you to personalize marketing to you, and can learn more about them in the Choices section of this Privacy Policy.

Legal and Compliance

We may use the information we collect for auditing, compliance and legal purposes (for example, protecting the rights and property of Bragging Rights, its affiliates, partners, sponsors and customers).


In order to help protect you and others, we may use the information we collect and receive in order to:

  • Identify fraudulent activities and transactions
  • Prevent abuse of and investigate and/or prosecute any potential threat to or misuse of our Services.
  • Protect your account from unauthorized access (for example by preventing access if an attempt is made to log‑in from a new location).

Information Sharing and Transfers

This section explains how we may share the information we collect with third parties that provide services to us.  We do not and will not accept money in exchange for sharing PI.  We may share your information with the following recipients and for the following purposes.

  • Service Providers.  We share information with service providers to Bragging Rights, who are persons or companies that provide services which may include handling PI for any of the purposes described in this Privacy Policy.  Service providers are required to adhere to this Privacy Policy, and confidentiality and security requirements.
  • Partners.  We may share information with the following partners:
    • Financial organizations, such as payment details in order to complete your purchase, obtain payment and carry out credit and anti‑fraud checks.
    • Game publishers, so they can deliver content to you in‑game, and ensure your entitlement to access that content is reflected across different gaming platforms.
    • Other service, application or website providers, for operational purposes, or for additional purposes, with your permission (such as when you link your Account to your account with them).
    • Security and fraud partners, as appropriate to support the security of our Services, fraud prevention, or protect PI.
    • Advertising and promotional partners, with whom we are jointly delivering services or features, such as sponsored contests, promotions, or advertising.
    • Bragging Rights, for purposes related to providing you with content, products, or services, including access to games, videos, software and software applications; community administration or development;  to support various business and security processes; research and development; and so that Bragging Rights may contact you about products, services or other offerings that may be of interest to you
    • Business transfer partners, in connection with the negotiation and sale of the applicable business, a portion of the business, or certain stock and/or assets, or a corporate merger, consolidation, restructuring, or other corporate change including, without limitation, during the course of any due diligence process.

Other Users

When you create an Account, certain information will form part of your public profile and we will make it accessible to all accounts throughout the Bragging Rights Suite of Services and some third‑party websites, apps or services. This information includes:

  • Your Bragging Rights Network Online ID
  • "About Me" statement, avatar, language, country, gaming scores and statistics
  • Content you have shared.

You are responsible for any content you share on social media, forums, communities, chat and messaging features.  This content will be accessible to other users who can then share that information further. We recommend you consider carefully what you share and with whom you share your information. We may also index and use content which you have shared publicly, as part of our platform’s features like Game Help, Bragging Rights profiles, or future services offered through the Bragging Rights Suite of Services.

Government Authorities

We may share your information with police and other government authorities if We believe that it is reasonably necessary to comply with a law, regulation, or legal process, to detect, protect and enforce the safety of any person, their property or their rights, to address fraud and security and report criminal activity.  The majority of the cases in which We have shared information with police and government authorities concern their investigations into stolen devices, unauthorized use of payment methods, or moderation purposes and safety of PlayStation Network and its users. In a small number of cases, we have also provided information in response to anti‑fraud or more serious criminal investigations.

Information Handling and Your Choices

Children’s Information

We are committed to respecting children's privacy.  Children under the age of 13 are not permitted to participate in Our service.  We will not collect Personal Identifying Information (PII) from anyone we have actual knowledge is under the age of 13.  If You are creating an account for a child between the ages of 13 and 17, We recommend You and Your child read our Privacy Information for minors together to help them understand how we handle their PII and their rights over their PII.

With parental consent, We will collect, use and share information collected from or about minor’s in accordance with the practices described in this document, with the following exceptions: 

Information You Provide to Us

A parent only needs to provide limited information about their minor child to create an Account for their child.  Providing gender is optional.  Minors are not permitted to purchase Brag Tokens.

Information You May Choose to Share

A parent can control, through the “Free Communication” setting on their child's Account, their child's ability to use (and share PII through) text chat, voice chat, video chat, and other messaging features from communicating directly with other members in Our website or app.  We cannot regulate a minor child’s communication within a particular gaming console, PC or via other system software features.  Please note that a child's Account can still (1) send and receive predetermined text messages created by Us, (2) create and see other member’s in‑game character names, designs, and clan titles, (3) use communication services via an Internet browser unless specifically disabled by You, and (4) communicate via system messaging on your gaming console, PC or via other system software features.  A parent can control their child's ability to post or view user‑generated content, including photos, videos, drawings, and content imported from outside sources (any of which might contain PII) through the user‑generated content control.  This will not prevent video capture of a minor child’s online game play which, in certain circumstances, is required for reporting competition results.  A parent can agree to our collection and use of their child's PII without consenting to our disclosure to third parties, except when the disclosure is inherent to the services we provide.

When a parent allows their child to participate in competitions, chats or user‑generated content features, You also consent to Bragging Rights sharing information with publishers of games, applications, or services that incorporate certain features and the collection of information entered into such features by Your child (e.g. typing text into particular chat features).

If you discover your child under the age of 13 has subscribed to Our service and provided PII to Us without your consent, once we verify You are the child's parent, we will promptly: (a) provide direct notice to you indicating what, if any, PII of Your child has been collected and how it has been used or disclosed; (b) remove and cease the use of your child's PII or other information from our database and (c) by notice to You, confirm compliance with the foregoing.

International Transfers

Our Services may be offered outside the United States.  Please be aware that information We collect, including PII, may be transferred to, processed and stored in these countries/areas/regions and, as such, courts, law enforcement, and other authorities in these countries may, in certain circumstances, be entitled to access Our member’s PII.  We ensure there are adequate safeguards in place when transferring Your information outside the U.S.  by entering contracts with the recipients, European Commission Standard Contractual Clauses or otherwise that the transfer only occurs where permitted by applicable law.  By using our Services or providing us with any information through them, You acknowledge this transfer, processing, and storage of Your information in these countries in which the privacy laws may not be as comprehensive as those in the U.S.

 Security and Retention

We seek to maintain appropriate technical and organizational security measures that conform to industry standards to help protect your information against unauthorized or accidental disclosure, access, misuse, loss, or alteration.  Although we strive to protect your information, We cannot ensure or warrant the security of such information.  There is no such thing as perfect security.  Please email [email protected] if you need any assistance in restricting access to Your account.

Please keep any passwords and/or passcodes safe.  Sharing passwords and/or passcodes is strictly prohibited.  Please consider disabling automatic account log‑in settings and requiring a password to be entered upon accessing our website and app each time, particularly if your computer, Smart tv, mobile phone or any other method in which our website and/or application is accessed from a device that may be shared with others.  You should contact [email protected] immediately if you become aware of any unauthorized use of your accounts or other security breaches.

We may retain information about you as long as it is necessary for us to fulfill the purposes outlined in this policy.  In addition, We may retain your information for an additional period as is permitted or required to, among other things, comply with our legal obligations, resolve disputes, and enforce agreements.  Where required by applicable law, We shall delete your information when the information is no longer necessary or requested to do so.  Even if we delete Your information from Our database, the information may remain on backup or archival media as well as other information systems.

Your Choices and Rights

Your Choices

You may have certain choices about how your information is collected, used, stored, and shared.  These options can be accessed through your Account.  Please ensure that Your information is up‑to‑date.  Among others, you have the following choices:

Do Not Track (DNT)

"Do Not Track" is an internet browser setting regarding tracking.  As there are currently no agreed upon standards for the DNT signals or how to respond to them, We adhere to the standards set out in this Privacy Policy.

Your Rights

In addition to the rights described below, You can also access, amend or delete some information through your Account Settings page.

Request to Access and Correct: You have the right to request We inform You of the PII We hold about You, as well as to request the correction of any inaccurate information about You. 

Right of Access: You have the right to request We inform You of the PII We have collected, used and shared about You, and to obtain a copy of it.

Right of Deletion: You have the right to request We delete the PII We have collected or retained about You in some circumstances as defined by law.  To request removal of certain of Your PII from a blog, forum, or message board, please contact us as described in the Contact Us section above.  Following Your request for deletion, please be aware that the information We collect about You may still be retained for legal, accounting, business continuity (backup), anti‑fraud and community reasons.

In some cases, Your choices to provide, change or delete information may affect our ability to deliver our Services, or Your user member experiences.  We may decline to process requests which are not otherwise required by applicable law.  You have the right not to be unlawfully discriminated against because You have exercised these rights.

To make a Request to Access or Deletion, please email [email protected].  After You submit a request, We will require You to confirm Your request, and verify Your identity by requesting details of Your account, payment instruments or past transactions.  We reserve the right to deny Your requests if We cannot verify Your identity.

This Privacy Policy is made available in an accessible format that is compatible with ADA compliant web browsers.  For an alternative accessible PDF of the Privacy Policy please email [email protected].

Changes to this Policy

We may revise this Privacy Policy at any time and we will update this Policy with any revisions. By continuing to access or use the Services after those changes become effective, You acknowledge and accept that PII will be handled in accordance with the revised Privacy Policy.